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Project title:

I CARE, IBIS CARES

Concept innovativi per hotel amenities sostenibili

Categorized as: Design

Tagged as: Branding / Packaging

Product icon

Product icon

ITA

GFL, producer of hotel amenities, asked DARC to define a series of innovative concepts to be presented to the IBIS – Accord Group hotels chain. DARC identified environmental awareness and responsibility as the distinctive and core values upon which it is possible to build a new customer relationship. I Care was the new line of IBIS-branded products, proposed with the respective innovative concepts responding to the defined strategic vision.

ENG

GFL, producer of hotel amenities, asked DARC to define a series of innovative concepts to be presented to the IBIS – Accord Group hotels chain. DARC identified environmental awareness and responsibility as the distinctive and core values upon which it is possible to build a new customer relationship. I Care was the new line of IBIS-branded products, proposed with the respective innovative concepts responding to the defined strategic vision.

Pages from the concept presentation booklet

Pages from the concept presentation booklet

PRJ_IBIS4

Product rendering

PRJ_IBIS3

Final product

PRJ_IBIS02

Project presentation booklet

- Year: 2008
- Client: Domus Academy for GFL

Welcome to the beta version of interaction and visual design on-line portfolio. Please explore contents by year or cathegory, or browse via the most recurrent tags. For any information about projects or researches on show please feel free to contact me directly. Any missing reference to people parteciapting to projects is involuntary; I am at full disposal for revisoning and integrating credits where missing.

Graduated in Design from Politecnico di Milano, specialized in communication and interaction design, she started her collaboration with DARC - Domus Academy Research and Consulting in 2003. Currently creative and senior consultant at DARC, she has full responsibility on interaction and communication design projects. She keeps on working as a freelance in more �traditional� visual communication projects, with a predilection in branding and publishing design. Contract professor at the Politecnico di Milano since 2005 and aprt of the Master in Interaction Design faculty at Domus Academy, she lectured and lead design workshop in several design and visual communication schools, both in Italy and abroad. In 2007 the communication project for the FABBRICA DEL DESIGN exhibition wins the Red Dot Award.
DOWNLOAD profile_ENG.pdf

Laureata in Design presso il Politecnico di Milano, si specializza sui temi della comunicazione e dell'interazione. Dal 2003 collabora con DARC, dove cura come direttore creativo gli aspetti di comunicazione, interaction design e identità dei servizi. Cura progetti che spaziano dal visual design alla progettazione di interfacce e sistemi di comunicazione integrata. Dal 2005 è professore a contratto presso la Facoltà del Design del Politecnico di Milano; è lecturer e project leader in differenti scuole di design e comunicazione visiva, italiane e internazionali. Nel 2007 il progetto di comunicazione per la mostra FABBRICA DEL DESIGN viene riconosciuto con il Red Dot Award.